Build Trust With the Online Community
Online your reputation is everything.
That’s why it’s important to take a proactive role to ensure your business is viewed as trustworthy online. You must know what your customers are saying about you online and have ways to monitor those comments. Accelerate Business Performance can help you develop a reputation marketing strategy designed to build your reputation with online customers.
What Are Your Customers Saying About You?
How much do you pay attention to what your customers are saying about you online?
If you aren’t noticing, it’s time to start. With so many available review sites, social media platforms, and comment sections across the web, your customers have more opportunities than ever to express how they feel about your products or services.
When customers have nothing but good things to say, it’s sure to boost your revenue. But what about those negative comments? It should come as no surprise that they’ll have the opposite effect.
That’s why the team at Accelerate Business Performance will work with you to create a reputation marketing strategy that involves:
- Gathering customer testimonials from various sources to include in marketing messages
- Building systems where your customer’s have the opportunity to leave reviews or comments
- Creating a mindset within your business that encourages positive customer feedback
Most online shoppers will look at comments or reviews before making their purchase. By helping you monitor how and where those voices exist, we can show you how to use them as word of mouth advertising to positively influence your sales.
This type of exposure not only influences your current customers but it also can spread to their colleagues, friends, and family.
It’s also important that you keep an eye out for negative postings or reviews from disgruntled employees. Any negative review can be damaging but one that comes from someone who knows the inner workings of your company can hold significant weight with the online community.
By not monitoring all of the different online conversations about your business, you could be putting its reputation at risk.
Why Reputation Management
Is a Necessity
Even if you are monitoring online reviews, it’s still not enough to help those reviews remain positive.
Do you know what to do when someone leaves a bad review?
How will you know if an employee posts something negative online? Accelerate Business Performance combines your marketing strategy with a reputation management plan so you are able to monitor online conversations on platforms like:
- Yelp!
- Urbanspoon
- Expedia
- Amazon and Your own site
One of the best ways to manage your online reputation is to join the conversation. More importantly, you should be joining in whether the comments are positive or negative.
We can help you develop a reputation management strategy that works to encourage positive customer feedback. You should be responding to all conversations about your business. When customers are happy, thank them for taking the time to comment.
If customers aren’t happy, respond to them and address the issue directly. It’s possible the problem was due to a misunderstanding or an isolated incident. Either way, your response shows them and others that you care and that you can quickly and willingly resolve any problems related to your products or services.
Not only does this show you care about your customers but it also shows that you’re directly involved with your business. Without customer interaction, your online business can seem out of reach to your target audience. When you actively join the customer conversation online, you become more real and more approachable to that audience.
As part of your reputation management plan, you will be able to:
- Directly interact with your customers
- Monitor how the online community views your business
- Correct any misunderstandings or misinformation about your products or services
- Track negative comments from disgruntled current or former employees
- Strengthen your relationship with existing customers and build one with prospects
- Use comments and testimonials as part of your overall marketing strategy
Regardless of how you build your online reputation, the most important step is to make sure that whatever you do is honest. You may find other companies that exist to help you with your reputation strategy that employ dishonest or underhanded tactics.
Our team at Accelerate Business Performance doesn’t take part in any of those types of methods.
We strive to help you build an online reputation through proven direct response marketing methods that are honest and will work to enhance trust and credibility with your audience for many years to come. The truth is that even the best of businesses can have a bad review or comment. By facing them with honesty and integrity, your business will develop the reputation it deserves.
Online Reputation Marketing for Your Business
At Accelerate Business Performance, we know how important your online reputation is to your business. We will work with you to create an online reputation marketing strategy that builds trust and credibility with your business.
We can help you to build on positive customer feedback and prevent negative comments from getting out of hand.
Contact us today for a free reputation marketing strategy.