It’s estimated that there are over 2 billion smartphone subscriptions across the globe.
With that number only expected to rise, it could mean a tremendous opportunity for marketing potential for your business.
SMS (Short Message Service) marketing can help you tap into those smartphone audiences through text messaging. People communicate via text message every day, all day long. They’re used to these types of messages and it can prove to be more effective than email marketing.
Accelerate Business Performance specializes in using direct response marketing and copywriting to develop SMS marketing campaigns for businesses looking for an easy and affordable way to reach their customers.
One of the most important things to understand about SMS Marketing is that it starts with getting permission from your customer to send them a text message. Think of how people sign up for emails. They have to opt-in prior to you sending them a message.
The team at Accelerate Business Performance can help you develop methods to encourage customers to sign up for text message marketing. We can create messaging for your site, emails, social media platforms, and any other marketing materials you use to reach your customers. The messaging will show the benefits of signing up including special announcements, sales, discounts or upcoming events.
Once we implement your SMS marketing campaign, we also pay close attention to the frequency of the messages we send out. As with email marketing, you don’t want to bombard your customers will a ton of messages that will only serve to annoy them and cause them to unsubscribe. When customers sign up for your text messages, they will know how often they can expect to receive messages.
You will want to give customers a way to opt out so they can choose whether they want to stop receiving messages.
Not only is this common courtesy but it also enhances trust with your business. We can help you construct messages so that customers can opt out in one simple step without having to deal with any hassle.
One very important factor that we help you to consider when developing your mobile marketing plan is the timing of when you will send out messages to your audience. Since customers will receive your texts immediately on a device that is used throughout the day, you must consider the timing of those messages. Many people have their mobile devices close by at all times, even when while they’re sleeping. As we plan your SMS marketing strategy, we will look at how to send messages that aren’t too early or too late in the day and are received during your normal business hours.
Another factor that our team at Accelerate Business Performance looks at is the language we use within your messages. When people send text messages to their friends and family, it is usually a mix of informal and abbreviated text. While this is standard for this type of messaging, we will work with you to make sure your texts show a level of professionalism without being too lengthy.
Just as we do before we work on any marketing campaign, we take the time to perform market research so we have a complete understanding of your customers. From this research, we can create SMS marketing campaigns that will attract and engage your audience.
Customers opting in to receive text messages from your business should feel like they’re part of an exclusive group. Accelerate Business Performance can help you to develop your campaigns so they are relevant and valuable to your audience. Your customer will be excited to receive your messages and they will be less likely to want to unsubscribe.
We take the time to develop campaigns that are new and don’t feel like it’s the same message over and over again. We can structure your text message campaigns around holidays, special sales, or any other events worthy of mentioning. The key to this type of messaging is to generate an immediate response that gets people to take part in the campaign.
We can also track your SMS campaigns so we can monitor your customer’s responses. We can analyze when your messages are opened, if people click on the offer, or when they opt out. Having this level of data will help us to strengthen your current campaign as well as those we create in the future.
SMS Marketing can provide your business with instant access to your customers. It is an easy marketing method to implement and it is very cost-effective compared to other marketing channels.
Let our expert team at Accelerate Business Performance help you develop text messages through direct response marketing methods to engage your audience and enhance your sales. We will work will you to create messaging that your customers will find interesting and compel them to take action.
If you have questions about how you can use SMS marketing to generate more sales, please contact our team today for a free consultation.