One of the most important things to understand about SMS Marketing is that it starts with getting permission from your customer to send them a text message. Think of how people sign up for emails. They have to opt-in prior to you sending them a message.
The team at Accelerate Business Performance can help you develop methods to encourage customers to sign up for text message marketing. We can create messaging for your site, emails, social media platforms, and any other marketing materials you use to reach your customers. The messaging will show the benefits of signing up including special announcements, sales, discounts or upcoming events.
Once we implement your SMS marketing campaign, we also pay close attention to the frequency of the messages we send out. As with email marketing, you don’t want to bombard your customers will a ton of messages that will only serve to annoy them and cause them to unsubscribe. When customers sign up for your text messages, they will know how often they can expect to receive messages.
You will want to give customers a way to opt out so they can choose whether they want to stop receiving messages.